brazilian beaches was supposed to be public places for everyone to enjoy, but 42% of fat people in brazil has stopped going to the beach because they don't feel welcomed. 

as dove wants the world to be a positive experience of beauty for everyone, we created a seat in the sun, the widest, sturdiest and safest seat in the market, so everyone could have the simple right to seat by the beach - with a complete system for people to borrow it for free in some of the busiest beaches in brazil. 

we also made the specifications of the chair an open source file to be downloads by anyone - from people to industries - so anyone can manufacture it.

the chair specs and project details, developed by dove, was left as a lasting legacy for industries and businesses centered around summer and beach culture.

with this campaign, the brand received widespread media recognition and won multiple awards at major festivals, including cannes lions in 2023