olympikus corre 1
the challenge
olympikus, a traditional brazilian footwear brand, had the technology and quality to compete with major global brands, but it needed to reposition itself. to do so, it was essential to consider the reality of brazilian runners — their habits, needs, and aspirations.
the first running shoe made by brazilians for brazilians
the concept
to democratize running in brazil, we broke away from many standards and created a lightweight, accessible shoe with technology designed to offer safety and comfort for street runners - no matter if the goal is running a marathon or getting to work - corre means "running" with the connotation of hustle; rush.
corre frees your feet so you can run with the eyes: the shoes colors represent the main hues of the sky during sunrise and sunset, key moments when brazilians typically go for a run or a hustle. as a concept, it's an invitation for runners to take in their surroundings and enjoy the view as they're on the move.
the results so far
corre was responsible for repositioning olympikus brand, which is now recognized for its quality, technology, and innovation.
corre is now in its fourth version, with an extensive portfolio and runners taking the brazilian way of running to the world
and corre keeps running
